Privacy Policy

Last updated: April 23, 2026

NICS Horsepower, Inc. (“NICS Horsepower,” “we,” “us,” or “our”) operates the website nicshorsepower.com (the “Site”). This Privacy Policy explains how we collect, use, and protect information when you visit the Site or contact us. By using the Site, you agree to this Privacy Policy.

Information We Collect

Information you provide. When you submit a form on the Site, contact us by phone, text, or email, or sign up for our newsletter, we collect the information you choose to give us. This may include your name, phone number, email address, the details of your inquiry or booking request, and any other information you include in your message.

Information collected automatically. When you visit the Site, we and our service providers may automatically collect technical information such as your IP address, browser and device type, the pages you view, the date and time of your visit, and the website that referred you. This information is collected through cookies and similar technologies.

How We Use Information

We use the information we collect to:

• Respond to your inquiries and booking requests;
• Provide, schedule, and manage our services;
• Send you newsletters, offers, and other communications you have requested;
• Operate, maintain, secure, and improve the Site;
• Understand how visitors use the Site and measure our marketing;
• Protect against fraud and misuse;
• Comply with legal obligations.

Cookies and Analytics

The Site uses cookies and similar technologies to operate the Site, remember your preferences, and understand how the Site is used. We use third-party analytics and advertising services, such as Google Analytics, which may collect information about your use of the Site and other websites over time. The Site also embeds third-party content, such as maps, fonts, and customer reviews, which may set cookies or collect your IP address when the content loads.

You can control cookies through your browser settings. Disabling cookies may affect how the Site functions. You can opt out of Google Analytics at tools.google.com/dlpage/gaoptout and manage Google ad settings at adssettings.google.com. The Site does not respond to browser “Do Not Track” signals.

SMS/Text Messaging

By providing your mobile phone number, you agree to receive text messages from NICS Horsepower related to your inquiry, reservation, or account, including booking confirmations, reminders, updates, and customer service communications. Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP to any message. Reply HELP for assistance. Mobile phone numbers and text messaging opt-in data will not be shared with or sold to third parties or affiliates for marketing or promotional purposes. Consent to receive text messages is not a condition of purchase.

How We Share Information

We do not sell your personal information. We may share information:

• With service providers that help us operate the Site and our business, such as website hosting, analytics, email, messaging, reservation, and payment providers;
• With insurance companies as needed to verify coverage for a rental;
• When required by law, subpoena, or court order, or to respond to law enforcement in connection with an incident involving one of our vehicles;
• To protect the rights, property, or safety of NICS Horsepower, our customers, or others;
• In connection with a merger, acquisition, or sale of all or part of our business;
• With your consent.

Data Retention

We keep personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, maintain business records, resolve disputes, and comply with legal obligations.

Security

We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Your Choices and Rights

You may unsubscribe from marketing emails using the link in any email, and opt out of text messages by replying STOP. You may request access to, correction of, or deletion of the personal information we hold about you by contacting us. We will respond in accordance with applicable law and may need to verify your identity before acting on a request. Depending on where you live, you may have additional rights under state privacy laws, which you may exercise by contacting us. If we deny a request, you may appeal by replying to our response.

Children’s Privacy

The Site is intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us and we will delete it.

Third-Party Links

The Site contains links to third-party websites and social media platforms. We are not responsible for the privacy practices of those sites, and we encourage you to review their privacy policies.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes take effect when posted on this page, and the date at the top will be updated. Your continued use of the Site after a change means you accept the updated policy.

Contact Us

NICS Horsepower, Inc.
Louisville, Kentucky
Phone or text: (502) 439-2554
Email: [email protected]